Take a look at our latest online advertising campaign. Created in the style of an epic cinema trailer it’s a fitting way to honour the legendary qualities of the one and only SPAM® Brand that celebrated its 80th birthday last year.
The unique taste is derived from our special blend of prime ham and pork shoulder, cooked in the can to preserve all its goodness and flavour.
It’s the same way that it’s been made since it was invented and it’s still as deliciously versatile as it ever was. Ready to use straight from the cupboard, either hot or cold, it remains a brilliant staple and stand-by for today’s time-pushed meal makers.
Chopped Pork and Ham became the generic name for many canned meat products, but the SPAM® brand was the original. The campaign focuses on some of the SPAM® brand’s iconic usages , including the SPAM® Fritters, SPAM®wich and SPAMBURGER™ Hamburger. As their names suggest it’s hard to imagine any other canned meat being used to create these classics.
The SPAM® Brand was launched in 1937 by the Hormel Foods Company. At the time, the technology of cooking the meat in the can under vacuum to preserve the meat and all its flavour was a real innovation that led it to be nicknamed ‘The Miracle Meat’. It started life as ‘Hormel Spiced Ham’ but its creator– Jay Hormel – felt it needed a brand name to really take off.
They started a competition, but the owners were struggling to find a name they liked. At a New Year’s Eve party given by the Hormel Foods Company, they asked guests to add their own ideas for a name in return for cocktails. One guest was actor Ken Daigneau, who was a brother of one of the executives. He asked what the product consisted of and when told ‘Spiced Pork and Ham’ he came up with the idea of ‘SPAM’®. Little did he know he had named a cultural icon that was destined to be known around the world.
Email SPAM® at Spam.Helpdesk@tulipltd.co.uk
If you would like to write to us,
our postal address is:
SPAM® Brand Help Desk
Warwick Technology Park
1 Hormel Place
Austin, MN 55912-3680
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